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market requirement statement
How often have you been well down the development path only to suddenly be derailed by a new requirement? How often did that requirement come from someone you didn’t even know was a stakeholder? Changing requirements, either due to scope creep or incomplete project definitions, is one of the leading causes of late and over […]
The Market Requirements Statement (MRS) is a key element in an organized new product development (NPD) process. It is the yardstick by which the proposed design is evaluated. Too often, however, the MRS is given to engineering without detailed discussion and debate. Without meaningful communication and a basic initial understanding, the MRS can quickly become […]